A significant number of Ealing residents have benefited from the Mayor of London’s £40m campaign to support older Londoners by claiming uncollected benefits. Over 220 residents in Ealing have already received financial support through the initiative, which aims to ensure pensioners on low incomes receive the Pension Credit payments they are entitled to.

This campaign is especially crucial for Ealing residents facing rising living costs and increasing poverty rates. Many older residents in the borough have found relief through the scheme, which has made a tangible difference for those struggling to make ends meet.

Now, the Mayor’s campaign is expanding to help disabled Londoners and low-income families access essential benefits such as Healthy Start vouchers and Personal Independence Payments. An additional £220,000 is being invested by City Hall to broaden the reach of the initiative in partnership with local boroughs like Ealing.

Analysis by Policy in Practice reveals that a substantial £4.1bn in benefits will go unclaimed across London this year, including £326m in Pension Credit. This underscores the importance of initiatives like the Mayor’s campaign to ensure all Londoners receive the support they are entitled to.

The Mayor has praised the potential of the expanded scheme to make a “life-changing” difference for many older residents in Ealing grappling with rising living costs. Charities like Age UK London and Independent Age have also voiced their support for the initiative, recognizing its role in addressing poverty and inequality in the borough.

Ealing residents can check their benefit entitlements through City Hall’s Cost of Living Hub, a resource that has been accessed over 800,000 times since its launch. It is encouraged for residents to utilize this valuable tool to ensure they receive the necessary support to navigate the increasing cost of living in Ealing.